TrAP

Keys to the City

Year: 2017, 2016

Location: Oslo and Akershus

Keys to the City is an audience development programme, where we start conversations between cultural institutions and the audience groups who rarely visit them.

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Year: 2017, 2016

Location: Oslo and Akershus

Producer

  • TrAP

Photo

  • PUBspa, 2015

A key unlocks doors both ways. With this project we will give audiences access to cultural institutions and the institutions get to unlock new parts of the city, where visitors are traditionally scarce

It cannot be stressed enough that this project is not an attempt to make minority groups understand the value of arts and culture. They already do. However, the Norwegian cultural field needs the contribution from the minority population in order to stay relevant. If arts and culture shall help us understand the world today and in the future, the experiences from ethnic minorities need to be an integral part of the cultural field in Norway. 

Factors such as social class, status, gender and the geography of the city are more important than ethnicity when it comes to explaining why fewer people with a minority background are involved in professional arts and culture. Therefore we will use these factors to select the audience groups we will work with, rather than ethnic or cultural criteria.

We will invite groups of participants to join us “behind the scenes” at exhibitions and cultural venues and to talk to the artists and employees. The feedback from participants will be a reality check, where institutions see if the values they claim to promote are in fact perceived by the visitors. Through meetings with new groups of audiences the institutions can get an outside perspective and take a second look at how they operate and communicate. 

By introducing the visiting groups to the various work tasks, positions and professions that make up a cultural institution we hope young participants will broaden their search when they consider their own career opportunities.

Relevant project partners are art and cultural institutions, schools, housing associations, local businesses, organizations and refugee reception centres in Oslo and Akershus.

Year: 2017, 2016

Producer

  • TrAP

Photo

  • PUBspa, 2015